Even many experienced agents who have had some success and when faced with a lack of new business. It is a great question  especially when it seems that real estate marketing is one of the most mysterious and ominous aspects of real estate marketing.

Is marketing real estate so mysterious because it’s hard to figure out? Is it because you have to be a marketing specialist to make it work? It is because there are thousands of marketing products, systems, and ideas to choose from. The preliminary planning steps can be boring and time-consuming, it all depends on you. If you put your passion for selling real estate into deciding how you will promote it, then this will be a breeze. Many of the critical steps before deciding which products to use are overlooked for a variety of reasons, the first and foremost, because you need to make money. If you don’t like doing any research and you want to get out there and beat the pavement, then this may be a bit more difficult.

Your business plan is the foundation of your real estate marketing plan. Without a business plan, there are usually only vague goals and little understanding of what you are up against. This is not a dream document. It is how you foresee your business developing over the next year and how you intend to make that happen. As you consider the parts for one section, the information will guide you toward additions into other sections.. Analyse market. If you need more information on historical market data, contact your local, state or national associations . Analyze your competition. Although all real estate agents are technically your competition, there are a specific few that can directly impact your success. These are the agents you regularly come up against in listing presentations, or that have significant market share in your geographic farm, for example. You can use this information regularly.

Sometimes it’s easy to forget what you’re performing all the day-to-day marketing activities for. In the end, your real estate  marketing plan should be firm enough to act on, but flexible enough to accommodate your growth in the industry, any changes in your marketplace, and what is or is not working.